Stay a step ahead of your competitions with the latest in digital news and various digital elements that is sure to provide you an edge
On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations.
The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we think was impacted and some of the analysis of what, if any, actions you may want to consider taking if you were negatively impacted.
Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content.
Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. With "optimize for conversions" selected, the system will aim to show ads to users it deems most likely to take the designated conversion action.
As an entrepreneur, you have an idea you are confident about. You have your initial investments in place, a functional business model and a clear idea about your target audience.
SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more.
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.
Instagram says it is "aware that some people are having difficulty accessing their Instagram accounts" and that it is investigating the "issue" that's caused hundreds of users to lose access to their accounts. The company did not comment on how many accounts have been affected, but its latest statements suggest that it is widespread.
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience.
Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company's CEO and co-founder, Steve Huffman, there were a variety of goals attached to the project, but chief among them was to decrease the bounce rate of first-time visitors and lift the amount of time everyone spent on the website.
Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for "coordinated inauthentic behavior" - a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content.